Last week I shared 14 ways to get local clients for your home business. Today, let’s look at 14 more ideas to tap into your local market.
- Implement an email marketing campaign – Services like AWeber and MailChimp provide you with all the tools to upload your lists, emails and other attachments for scheduled delivery. The price is also affordable.
- Instruct – Is your business about real estate? Find out how to get on with community colleges to teach classes on business specifically related to the nature of your business. In this case, we are talking about real estate, but you can do it in whatever niche you are in. Set yourself up as a local expert.
- Create a blog – Presumably, you know a lot about your business niche. Share it with others through useful and up-to-date content. Blogs allow you to communicate with your audience and provide them with useful information.
- Host a meet up – You hear about these for singles and people with common interests. Encourage customers to invite friends to come out for a free discussion session and/or free demonstration of your product or service. Think of the classes that are offered at home improvement stores like Lowe’s or craft stores like Michael’s.
- Surveys – Want to know what your clients are thinking? Provide an insert with their bill or attach a handout to their receipt that contains the URL to your online survey. Keep it short to keep their interest. At the end, offer a coupon code for an online freebie with purchase or an in-store purchase.
- Use geo-location tools – People love things like Foursquare where they can check-in at various locations to earn points and also engage friends. It is a great way for mobile users to find you and also for customers to share your business with those who don’t know about the business.
- Speaking engagements – Is your church or local rotary club looking for speakers for an upcoming event? Sign up on the dotted line. Speaking engagements increase visibility for your business. Have business cards available after your talk.
- Brochures – Keep them handy on the counter at your store. Slip them into customer bags or even staple them to receipts. Include color images of you, a sampling of products or your service being demonstrated. All contact information including website URL need to be prominent for ease of contact.
- Branding – Are you a product-based business? A simple way to advertise is to affix labels to all of your items. For instance, gift businesses get free advertising with business labels containing contact information so gift givers and the receivers can share with others.
- Newspaper ads – People who don’t surf the Web very often but do read newspapers, can make contact with you. Advertise your engagements at local events, free classes you are hosting, coupons for new customers and the like. Use color to make your ad stand out among the rest.
- Interactive marketing – Have you ever ordered a pizza through Domino’s or Pizza Hut websites? Consider something like this via your website and/or mobile site. In a food-based business, taking orders this way for pickup (if delivery is not a desire or an option), can increase customer satisfaction and add to efficiency.
- Free samples – People love to try products out before they buy them. Invest in smaller packaged items and offer them with no strings attached at various events you attend. Give them out at parties even. Don’t forget the branding.
- Offer online only sales – Everything that you offer doesn’t have to be available in your store. For instance, create a demand for certain seasonal items that have to be ordered online but can be picked up at your store to avoid shipping costs. Electronics stores like Best Buy offer these types of options for hard-to-find products.
- SEO – It will work for your website as well as local search engines. Use targeted keywords and descriptions for your businesses when you list with these local search
If you can think of any more ideas, I’d love to hear them!
To your success,
~ Carrie A Medford
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