If you’re in business then you are definitely looking for more leads. A steady stream of fresh and hungry prospects is what makes a biz grow. And guess what? A steady stream doesn’t have to be 1,000’s of people each day. In fact, it will be quite the opposite. More is NOT always better. It’s the quality not the quantity that counts. So where do you find quality people who want to sign up for what you offer? Facebook.
According to Mediabistro.com:
There are many statistics regarding Facebook…who knows what’s true and what’s not. That’s not the issue. The issue is that most of your friends and family are on Facebook. Well maybe not your Grandma but you get the point. You probably think it’s weird if someone doesn’t have a Facebook account (what..do they live in the stone age or something!?). So you can see that a huge majority of your potential customers or clients are on Facebook too.
In business, the goal is to get right in front of your target market. Facebook is the perfect vehicle to do this! But you don’t want to just get in front of them. You want them to take action (sign up, click like, share, etc.) Here are three ways you can use Facebook to get a steady stream of leads.
First, it’s very important to have a professional Facebook business page. You will want to have a great looking cover photo, tabs for lead generation, and awesome content.
#1 Use Facebook Ads to build more likes and to drive traffic to your free offer. By using ads you can find your target market that much quicker. You can create ‘Like’ campaigns to get more people to like your page and then you can promote your page posts to those that like you (and their friends). When you advertise to those who like you already your chances of conversion are much higher!
#2 Search For Your Targeted Market – Use the Facebook graph and hashtags to find your target market and like-minded people. When you do this you can get really specific and targeted.
#3 Post about your free offer several times throughout the day and direct traffic to your tab. Only a small percentage of people who liked your page will see your posts at any given time. So the best thing to do is to post regularly and monitor what times of the day get a better response.
These are three quick tips that can help you increase your lead generation through Facebook. Take action today.
To Your Success,
~ Carrie A Medford
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