Say you’ve published 50 or more blog posts on your blog. Those words, especially the earliest ones, may be sitting there collecting virtual dust. However, there are many ways you can repurpose this helpful material so that it reaches more Internet users – and therefore gets your blog more traffic!
Read on to discover 5 easy ways you can repurpose your blog content to ensure maximum exposure for the content you are sharing with the world.
YouTube can be a great source of traffic, and you don’t need to reinvent the wheel in order to get some quality videos driving new readers to your blog.
Simply take a well-performing blog post and convert it into a slide show. Better yet, jump in front of the camera and talk a little more in depth about a blog post you have previously written.
Do a Facebook Live
Maybe you have a blog post that has gotten a bit of interaction in the comments. People want to know more or seek clarification on something you shared in the post. This is a great time to get on a live chat on Facebook to discuss the topic.
You don’t need to create any new content for your live video – simply reinforce the blog post you have written, answering any questions or comments you received since it was published.
Create a free opt-in offer
If you are ready to start building your email list, offering something for free in exchange for your reader’s address is a great way to go. They receive something valuable and you get invited into their inbox. Win-win!
Plus, when you are creating your opt-in offer you can simply compile your top posts from your blog into a report to give away. No extra writing necessary!
Publish a Kindle book
Having a few books on Amazon’s Kindle platform opens you up to another area of new blog visitors – some that may never make it to your blog if you don’t craft a bridge between it and Amazon!
Similar to your free opt-in, repurpose your top 10-20 posts into a handy guide for your niche. Include your blog’s link in the beginning and end, so readers know where to find you to learn more about your expertise on the topic of the book.
Start a Podcast
Transform your written blog content into audio recordings that your followers can digest as they drive down the road each day. Make their commute very educational, since they may not have the time to read your blog posts otherwise.
Repurposing your blog content is a great way to work smarter, not harder. Rather than continuously coming up with ideas and writing new blog posts, just work with what you have to ensure the most eyes are seeing the posts as possible!