Google+ can still be regarded as the new kid on the block when it comes to social media sites. If you haven’t created your Google+ account then now is the time to do so. Google+ is now sky rocketing and you don’t want to lose out on the potential of additional advertising and marketing for your business.
The majority of social media users log into their accounts each day and spend at least 12 minutes on any one site, some more than others. When logged in a user will look at various things from checking in with their family and friends, to looking at news topics, product releases, politics, sports and entertainment.
Social media is a sharing platform and while each site is different they all allow you to interact and share with potentially millions of people each day. Just check out some of the top brand names and see what their social media profiles look like. There are plenty of Fortune 500 sites on Google+ alone.
The advantage to using Google+ is that you can brand your business with their unique +1 feature. This feature shows up on many websites as an icon or button and is similar to the Like button on Facebook.
As of December 2012 Google+ had 500 million registered users with 235 million being regular users. Out of this it is reported that approximately 135 million regularly use the +1 feature.
When a visitor sees your website, your blog or anything to do with your business they can easily hit the +1 button. By doing this they are actively promoting your business. As you know Google carries a lot of weight so getting recommendations can really help the visibility that your business receives.
As a business owner with an online website or any type of online property your goal is to get it seen in the top ten results of the search page. The number of +1’s that you receive can help you achieve this. It is widely accepted that being active on Google+ will greatly improve your online presence.
Another feature of Google+ is circles and this is where you can add people into specific groups. This is an easy way to separate your business into categories. For example you can have a buyers circle for people who have purchased from you, and then you can have a free gift circle for anyone who has taken advantage of a gift from you.
By separating people into circles you can then send each circle separate messages which are only visible to them and not to any members of the other circles. This can be an extremely powerful feature for you business.
Hopefully you are seeing how Google+ can increase your business exposure in several different ways. Why not get started today?
To Your Success,
~ Carrie A Medford
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