If you do business online then one of your goals is to get people to share your content with everyone they know. This is by far the best way to get the word out your business. So if your goal is to get people to share your content then you must understand what motivates people to do it. Once you understand what motivates people to share then you can make sure you are doing those things. Let’s take a look at a few motivating factors.
Content that gets shared appeals to emotion. When you excite people whether in a good or shocking way people are going to take notice. This is by far the biggest reason people share content. Think about what you can do within your industry that will excite emotions. Some common ways to do this is to post funny videos or inspirational content.
If we experience something fun or different we naturally tell our friends because we want them to have the same experience. Well the same thing applies to sharing content online. What experience can you convey in your content that others people will want to share? Contests work well for this.
Returning the favor. When you give out great information and help someone get results then they will naturally want to tell people about you. They might even feel a little obligated to do something for you because you helped them out. What content can you create that will help someone get a specific result?
Make It Easy
Share buttons are easy to add to a website or blog. People are more likely to share your content if you ask them to or make it very easy for them to do it.
When you create content that speaks directly to your target market you will strike a nerve and people will share your content. Start now by creating awesome content that gets people to take action. This kind of marketing can be one of the most powerful marketing tools in your arsenal.
To Your Success,
~ Carrie A Medford
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