Home business owners often struggle to make the most of their advertising efforts. Fortunately, an effective lead generation strategy can drive qualified leads to their business. What do I mean by ‘qualified leads’? Well, a qualified lead has a higher level of interest in your products or services and are more likely to join your team or purchase your products.
Think of it this way – someone who is specifically interested in makeup, perfume and skin care would be a qualified lead for my Avon business, whereas a person who randomly finds my site while looking for baseball memorabilia would definitely not be. One person is actively looking for what I have to offer and another is just some random person who stumbles upon my business by accident. Make sense?
What you want, as a home business owner, are qualified leads. People who are looking for your particular products and services or who would be interested in your business opportunity. And this is why you need a well thought out and planned lead generation strategy.
In fact, let’s look at what a great lead generation game plan can do for you:
1. Allows You To Interact with Consumers Better
Generating leads enables you to engage with your customers better. Unlike traditional advertising that bombards people with messages pushing a product or service, lead generation strategies enable prospective customers to ask for more information about things that they might need. It also gives you the ability to establish trust with your clients and customers by providing them with a more personal approach without feeling pressured with tons of sales pitches.
Marketing experts these days recommend “pulling” customers in by providing great content rather than “pushing” out advertising messages. By providing helpful information about your product or service through your website, social media or blog, you’ll be able to gain the trust of consumers and they’ll turn to you when they need something you might have.
2. Increase Sales
Another reason why you need a good lead generation strategy is for business growth. Generating quality leads has the potential to increase your sales significantly. Lead generation is just like any other advertising method, only better. You will be advertising to people who are interested in your product or service. There is a high probability that they will actually buy from you.
3. Improve Customer Retention
It is only sound business practice to ensure that your current customers will continue to buy from you in the future. Lead generation is not only about seeking out new customers. It’s equally important, if not more so, to retain the ones you now have. If you have other products or services, be sure to offer them to your current customers. Don’t forget that it’s easier to persuade an existing customer to buy other products you have than it is to find a new customer.
Great content and helpful information not only generate leads, they also ensure that you don’t lose touch with your customers. An effective lead generation strategy aimed at improving customer retention can increase profitability and do wonders for your bottom line.
Choosing the Best Lead Generation Strategy
Identifying the best strategy for lead generation can be a challenge. The first thing you must do is determine why you are collecting leads and how they can help increase revenues. When you have the answers, you’ll be on your way to finding an effective lead generation strategy.
Content marketing is still the most efficient and effective way to reach consumers. Build websites with high search engine rankings so consumers can find you quickly. Your efforts can also include connecting with other websites that have the same target or complementary markets. Stay in touch by asking your visitors to sign up for a mailing list, take surveys, and give feedback.
Social media marketing is another very effective way to generate quality leads if used correctly. Don’t just constantly blast your ads all over the internet, but provide helpful, educational information to people who need what you have to offer. Create videos and add them to your YouTube channel. This allows people to get to know you visually and audibly. Most people like to have a very good idea of who they are doing business with online. Get your image and your persona out there so people can get to know you!
Refer Back To My Post On 3 Quick Ways To Use FaceBook to Get More Leads
Constantly work on building your email list so you have a way of staying in constant contact with your leads. No matter what happens with your current business, you will always have a valuable list of past, current and future customers who have shown interest in doing business with you.
In conclusion, if you haven’t been working on generating leads for your business, now is the time to begin! Don’t rely on blind luck when it comes to building your business, put a lead generation strategy into place to ensure your continuing success!
All The Best,
P.S. ~ I’ve put together a great report for you full of list building resources 🙂 It’s yours absolutely FREE. Simply click on the ebook to the right to get your hands on it!
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Did you enjoy this post? Did you learn something new or have something to add? I’d love to hear your thoughts! Comment below and tell me what you think!