By definition “Tribe Marketing” is a marketing system that attempts to create social groups or communities that are focused around a service.
But to the astute entrepreneur, tribe marketing can suggest much, much more than that. Here is a short list of potential benefits:
* Instant Backlinks from Authority Sites
* Instant Facebook Likes and Shares
* Instant Retweets to Thousands
* Blog Commenting Collusion
* Higher Web Page Ranking on Search Sites
* More Targeted, Peer-Referred Traffic
* More Leads, Sales and Connections
A Deeper Look at Tribe Marketing
Rocketing exposure is the name of the game when it comes to marketing any business both offline or web-based.
Goods and services simply don’t sell themselves. Online, driving targeted traffic to your sales pages, blog articles, and social media outlets is urgent.
One effective way to do this offline has been to make an advertising or marketing cooperative. This is where you partner with other non-competing players and share the cost and rewards of a joint promotion. Maybe you split costs and share a full-page ad, each running a half-page ad.
Now imagine getting together with a “tribe” composed of dozens, even hundreds of like-minded marketing consultants with the point of auto-syndicating their material and, in exchange, having them auto-syndicate your content to their network of social bookmarking accounts, Twitter, Facebook and other Web 2.0 properties.
Welcome to the smashing sector of tribe marketing!
Think Automated Cooperative Marketing
The magic driving the tribe marketing idea is one of group cooperation. You share and promote each member’s content as printed and, in turn, they share your marketing messages when you publish. The content is distributed automatically thru varied social bookmarking sites, micro-blogs, blog commenting, Facebook, and Twitter.
Let us take a closer look how this works.
Getting your value-based content and sales offers to rank high on the top search engine results page – SERPS – is the holy grail when it comes to tempting highly targeted prospects and possible customers.
And while many things contribute to how well your content ranks, perhaps the strongest factor are backlinks from other authority websites and pages.
Also, since your content is really being “shared” thru real people real marketing accounts – you may expect your message to be read and acted on by real folk too. Your content will actually be seen by possible clients and clients and this can drive real traffic.
One of the least apparent benefits are the potential relations you create within your marketing tribe. Like you, these people are marketers always planning to increase profitability so think “partnership potential” and partnerships.
Tribe Marketing on the Fast Lane
You have two basic decisions. You can set up your own “tribe” and distribution processes or you can join an existing tribe with a serious system already ready.
You can form your own tribe by making a new forum, Facebook group, hashtag, BuddyPress site or other social media site and invite folk to participate.
This will require some initial marketing (and possibly some coding) on your part however as the director, you can create your own rules of collaboration and syndication.
Or, you can join an already established tribe marketing platform and be set up to start sharing and having your content shared literally within a few short minutes. It used to be easy to find platforms like this, now I have a hard time finding one.
Of course, the perfect situation would be for you to be the leader of your own tribe. When you are the leader of your own tribe, you are in an excellent position to be influential in your niche. Of course, you will have to earn that position through integrity, honesty, a servant’s spirit, and a heart for helping others solve their problems.
Continue to provide your followers with exceptional value at all times and overdeliver on all your promises. Develop lasting, authentic relationships with them, and you will be well on your way to cultivating a tribe of loyal readers, fans, clients, and customers.